[ i ] t a l i a n w a y 

Our Story

Founded in 2016, I.W. Collective Singapore Pte. Ltd. helps design brands grow and expand across the Asia–Pacific region.
Led by Patrizio Mattioli, whose career spans over 30 years in international furniture and lighting, the company combines strategic vision with a deep understanding of APAC’s design culture.

As a consultancy and brand curator, I.W. Collective works with select partners worldwide—Italian and beyond—whose work reflects quality, innovation, and authenticity.
We guide premium furniture and lighting brands in shaping their identity, building distribution networks, and achieving sustainable growth across Asia.

Promotion of International Design

I.W. Collective celebrates global design and craftsmanship, promoting creativity and quality as the foundations of success. Our work blends European heritage with the energy and openness of the Asia–Pacific markets.

Tailored Market Strategies

Every collaboration starts with understanding a brand’s DNA and goals.
We design clear, focused strategies that transform creative excellence into measurable results—balancing design storytelling with market realities.

Expansion Across APAC

With strong connections throughout the region, I.W. Collective develops and executes strategies that respond to local business contexts, cultural nuances, and design sensibilities—bridging continents through shared values of craftsmanship and beauty.